You offer a matchless service or a product. Coin a catchy website name, design it in a contemporary style with an attractive layout and incorporate creative content to add to the perfection. Alas, this is not enough! It is equally crucial to optimize your website or a blog through the use of relevant keywords that helps it rank among the major search engines, thereby, driving potential consumers looking for services that you offer.
keywords that helps it rank among the major search engines, thereby, driving potential consumers looking for services that you offer. Keywords are the digital signposts that will bring traffic to your site, in fact all your digital content pieces. Google, or any search engine for that matter, has intelligent crawlers in place that rank websites on the basis of keywords, i.e., how are businesses being searched by users, globally. This simple process, of making your web content, searchable is called Search Engine Optimization (SEO). Digital marketers employ new trends and practices in advance search engine marketing techniques that help businesses grow.
Social Media is beyond Selfies and the like hitting Statuses! It is the medium to speak loud about your brand in thousand engaging ways. To grab the eyeballs of different age groups active on social media, the brand conscious businesses have cracked the social media code by leveraging their social presence more than traditional media. Undoubtedly, Social media advertising is vital to creating a new customer base along with building your brand’s credibility. It helps to drive real, organic traffic to one’s website, thereby creating an active customer engagement. As per one of the researches, ‘Socially devoted brands’ receive 3.5 times more user interaction than non-devoted brands.
81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. Online adults aged 18-34 most likely follow a brand via social media.
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